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ID is a British based 6 issue per year fashion and lifestyle magazine that started
life as a fanzine, and evolved into a glossy full blown magazine that reports on and
defines fashion and contemporary culture. ID is known for its innovative photography
and typography and has become known as a training ground for new talent. The
magazine has followed the London urban street culture since its inception in 1980
and continues to break down the barrier between art and fashion photography. ID
magazine is dedicated to fashion, art, business, music and culture. Its photo images
reflect this dedication. The images are vibrant, fun, colorful and playful and gives
off a high level of energy that makes you want to go out and have fun too.